About Black Label

Founded by Michael: hands-on detailing, paint correction and ceramic coating at our Toms River shop or at your door.

Meet the founder

Meet Michael, founder of Black Label

I’m Michael, the owner of Black Label. My love for cars started growing up around my dad’s work in the automotive industry. From working on and modifying my own vehicles to studying the small details that make a finish stand out, cars have always been a big part of my life.

Long before Black Label had a name, friends and teachers were dropping their cars off for me to detail while I was in high school. Those early jobs taught me how rewarding it was to put time and care into someone’s vehicle and see their excitement when they came back for it. That feeling is still my favorite part of what I do.

Michael, founder of Black Label, with his dark blue Porsche 911
Michael with his Porsche 911, the car he sold to start Black Label.
Michael with his family at an outdoor celebration
Michael with his family.

The road to Black Label

Discipline, training and a Porsche 911

My path also took me through college athletics. I earned a full Division I track and field scholarship to Monmouth University, where I spent two years before moving to West Palm Beach, Florida, on a football scholarship. Competing at that level taught me discipline, preparation and the importance of holding myself accountable.

While in Florida, I completed hands-on training in paint correction and ceramic coatings, earning a course certificate. My training covered one-step and multi-step correction, rotary and dual-action polishing, wet and dry sanding, paint thickness measurement and coating application.

When I returned to New Jersey, I sold my Porsche 911 to invest in starting Black Label. Having cared for a car that meant so much to me, I understood the trust involved in handing someone else the keys. I wanted to offer that same sense of care and confidence to my customers.

How I work

Personal service, careful work

Every appointment starts with understanding what you want for your vehicle. For paint correction and ceramic coatings, I inspect the paint before providing an exact quote so I can recommend the preparation and process needed for your goals and the finish I expect to deliver.

I personally perform every detail, correction and coating, with support from a small team on mobile and shop appointments. I pay attention to the areas you notice immediately and the small details you may never see. Both matter to me.

Just as much care goes into the customer experience. You can expect honest recommendations, prompt communication and a friendly conversation with someone who enjoys talking about cars. I want you to feel comfortable asking questions and confident about the work being done.

Black Label welcomes fellow enthusiasts, busy professionals, families and anyone who takes pride in their vehicle. Whether you drive a weekend sports car, a work truck or your everyday family vehicle, that trust deserves the same respect.

Michael and his family at an evening event
Family first, on and off the job.

Shop or mobile

Visit the shop or let us come to you

Today, Black Label offers automotive detailing, paint correction and ceramic coatings at our Toms River facility, alongside mobile detailing throughout Ocean and Monmouth counties. Our mobile trailer carries deionized water and professional equipment, bringing careful vehicle care directly to your location.

Customers often tell me their vehicle looks better than when they picked it up from the showroom. Seeing that excitement, and knowing they’re proud to drive it again, is what keeps me passionate about this work.

Shop appointments: 451 NJ-37, Toms River, NJ 08753, at Extreme Kleen.
Mobile detailing: serving Ocean and Monmouth counties.

Visit our shop

451 NJ-37
Toms River, NJ 08753

Inside Extreme Kleen on Route 37 East · Mon–Sat 7am–6pm by appointment

10
Specialist services
2
Counties served
$130
Starting price
6 days
Mon–Sat, 7am–6pm

What we stand for

Our values

Excellence

We aim for perfection in every detail and never settle for less than an exceptional result.

Precision

Every service is carried out with meticulous attention and the right technique for each surface.

Passion

A genuine love of automotive care drives us to keep improving our methods and products.

Service

Your satisfaction comes first. If you are not thrilled with the result, we will make it right.

How it works

From booking to showroom finish

  1. 01

    Tell us about your vehicle

    Book online or request a quote with your vehicle, location and the service you are interested in.

  2. 02

    Written estimate & confirmation

    We review your details and confirm the scope, price and appointment time in writing.

  3. 03

    We come to you

    Our detailer arrives at your home, office, marina or storage location, on time.

  4. 04

    Final inspection

    We finish with a detailed inspection and aftercare guidance, so the result lasts.

Professional detailing products and tools

Why Black Label

The Black Label difference

Professional-grade products
High-quality products from trusted brands, for protection and results that last.
Trained specialists
Skilled in paint correction, ceramic coating and interior restoration.
Truly mobile
Our full range of services comes to your location, saving you time.
Insured & appointment-only
Personal, unhurried service with peace of mind throughout.

What we do

Our services

All services

Automotive Detailing

Premium detailing for luxury and performance vehicles, from exterior protection to interior restoration.

From $130 starting price

Mobile service · written estimate first

Book Automotive Detailing
  • Maintenance Detail$130
  • Interior Detail$200
  • Exterior Detail$175
  • Executive Full Detail$325
  • We come to your home, office or marina
  • Professional-grade, surface-safe products
  • Insured & appointment-only
View details · 5 options

Ceramic Coatings

Advanced protective coatings for lasting brilliance, durability and hydrophobic performance.

From $1,000 starting price

Mobile service · written estimate first

Book Ceramic Coatings
  • 5-Year Ceramic CoatingFrom $1,000
  • 10-Year Ceramic CoatingFrom $1,500
  • We come to your home, office or marina
  • Professional-grade, surface-safe products
  • Insured & appointment-only
View details

Paint Correction

Machine polishing that removes swirls, haze and oxidation to restore depth and clarity.

From $400 starting price

Mobile service · written estimate first

Book Paint Correction
  • One-Step Paint EnhancementFrom $400
  • Multi-Step Paint CorrectionFrom $700
  • Spot Scratch & Scuff CorrectionFrom $150
  • We come to your home, office or marina
  • Professional-grade, surface-safe products
  • Insured & appointment-only
View details

Interior Car Detailing

A full cabin reset: seats, carpets, leather, vents, glass, stains and odors.

From $200 starting price

Mobile service · written estimate first

Book Interior Car Detailing
  • Interior DetailFrom $200
  • Executive Full DetailFrom $325
  • Excessive Pet Hair Removal$50–$100
  • Deep Stain Extraction$50–$100
  • We come to your home, office or marina
  • Professional-grade, surface-safe products
  • Insured & appointment-only
View details · 6 options

Exterior Car Detailing

Hand wash, decontamination and durable sealant for a deep, glossy finish.

From $155 starting price

Mobile service · written estimate first

Book Exterior Car Detailing
  • Exterior DetailFrom $155
  • Maintenance DetailFrom $130
  • Clay / Mechanical Decon$75–$125
  • Hand Wax / Premium Sealant Upgrade$75–$125
  • We come to your home, office or marina
  • Professional-grade, surface-safe products
  • Insured & appointment-only
View details · 9 options

Marine Detailing

Yacht and boat detailing at your dock or marina, priced by the linear foot.

From $12 / ft

Mobile service · written estimate first

Book Marine Detailing
  • Maintenance Wash$12/ft
  • Interior/Topside Detail — No Wax$20/ft
  • Wash + Hand Wax / Sealant$25/ft
  • Complete Marine Detail$30/ft
  • We come to your home, office or marina
  • Professional-grade, surface-safe products
  • Insured & appointment-only
View details · 7 options

RV & Oversized Vehicles

Expert care for RVs, motorhomes and large vehicles, priced by the foot.

From $10 / ft

Mobile service · written estimate first

Book RV & Oversized Vehicles
  • Exterior Wash$10/ft
  • Interior Detail$12/ft
  • Exterior Detail + Sealant$18/ft
  • Complete Interior + Exterior Detail$25/ft
  • We come to your home, office or marina
  • Professional-grade, surface-safe products
  • Insured & appointment-only
View details · 7 options

Motorcycle Detailing

Hand detailing for motorcycles, from maintenance washes to ceramic protection.

From $150 starting price

Mobile service · written estimate first

Book Motorcycle Detailing
  • Motorcycle Maintenance Detail$150
  • Full Motorcycle Detail$225
  • Paint Enhancement + Full Detail$350
  • Motorcycle Ceramic Protection$500
  • We come to your home, office or marina
  • Professional-grade, surface-safe products
  • Insured & appointment-only
View details

Fleet & Commercial Care

Scalable fleet programs for contractors, landscapers and commercial businesses.

From $85 / vehicle

Mobile service · written estimate first

Book Fleet & Commercial Care
  • Standard Fleet Wash & WaxFrom $85
  • Fleet Appearance Maintenance – RecurringFrom $90
  • Fleet Appearance MaintenanceFrom $100
  • Brand-Ready Fleet DetailFrom $199
  • We come to your home, office or marina
  • Professional-grade, surface-safe products
  • Insured & appointment-only
View details · 6 options

Solar Panel Cleaning

Professional panel cleaning to maximize energy efficiency and system longevity.

Custom quote

Mobile service · written estimate first

Book Solar Panel Cleaning
  • Solar Panel CleaningCustom Quote
  • We come to your home, office or marina
  • Professional-grade, surface-safe products
  • Insured & appointment-only
View details

Client reviews

Trusted by vehicle owners across the Jersey Shore

5.0 53 Google reviews
Mark Geisler Oct 2026
★★★★★
Black label went above and beyond the scope of what they quoted. They are an honest and hard working and would recommend them 1000% times over. The truck came out like it was off the show room floor 6 years ago! Thank you again!
Jessica Kleit Oct 2026
★★★★★
Michael came and did an interior detail of my husbands car. Left everything beautifully clean and smelling great - it had a strong smoke odor before and now you can’t tell there was ever a cigarette inside. Very professional and a great price. Highly recommend.
Katelyn Brezniak Oct 2026
★★★★★
I highly recommend Black Label Mobile Detailing. Michael was wonderful to work with. He was kind and a true professional. Communication was great, and the work was excellent. He left my Accord looking better than it did when I purchased it off the showroom floor. I couldn’t have asked for a better experience.
Joseph Ascolese Oct 2026
★★★★★
Black label Mobile Detailing showed up at 9:30 sharp this Morning… Michael came up to the front door and very Professional Introduced himself… He explained tome the process he was going to use on My 2000 Black Porsche Boxster S which is in pristine condition… Michael began with a through job of Detailing the Leather interior… Cleaned and polished the wheels and tires, then proceeded to clean, polish and put on a Ceramic Coating… After SIX FULL HOURS of dedicated attention to My Porsche, She looked BETTER then a Showroom Classic.the time, the Care and the Professional attention giving to the job was amazing…if One wants to Bring their Care back to LIFE, Black Label is the first contact you need to investigate… Total Satisfaction after looking, perusing and admiring the Finished Product… Thank You Michael… Very Grateful, Totally Satisfied… JoeAscolese Toms River, NJ
K CR Oct 2026
★★★★★
Our pet had an accident in the car on the way home from the Veterinarian on a Saturday. Black Label answered on the first ring and showed up within a short period of time. They took their time and put in extra effort to make sure our car was clean and smelled new again. Do not hesitate to use this business! So very glad we found them!
Brent Moran Sep 2026
★★★★★
Exceptional service and attention to detail. When I first called on a late Friday summer evening because of a car show I had the next morning, to it being completely detailed a few hrs later on such short notice, I knew Michael was my detailer going forward. His work ethic is unmatched and would not trust another individual washing my vehicles. His meticulous nature and love for automobiles is shown through his work.

Read all reviews

Toms River shop · Mobile across Ocean & Monmouth

Experience the Black Label difference

Join the clients who trust us with their vehicles. Book online or ask us anything.

  • Shop or mobile, your choice
  • Written estimate first
  • Insured & appointment-only

Visit our shop

451 NJ-37
Toms River, NJ 08753

Inside Extreme Kleen on Route 37 East · Mon–Sat 7am–6pm by appointment

Book Now
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